There is nothing wrong with AMC Theatres sending out special offers to its e-mail list. But there is something wrong with, on January 25th during the coldest winter in years, sending out a promotion for a free ICEE - when you purchase one. Oh my!
Granted, doing this is probably the least costly promotion they could implement, but the idea is to give people reasons to visit their theatres. It's a lot cheaper to stay home and enjoy a hot chocolate.